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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock Hotel & Casino Sacramento at Fire Mountain Steals the Spotlight in Northern California

November 07, 2019

Property Celebrates Grand Opening All Week in True Hard Rock Fashion Concluding with Performance from Rock ‘n Roll Legends Def Leppard SACRAMENTO, Calif. – Oct. 30, 2019 – Hard Rock Hotel & Casino Sacramento at Fire Mountain made its highly-anticipated debut, on Wednesday, October 30 with a legendary Hard Rock Guitar Smash, welcoming guests to…

Hard Rock International Launches Bahamas Strong T-Shirt To Benefit Hurricane Dorian Relief Efforts

October 11, 2019

One Hundred Percent of Proceeds from the Limited-Edition T-Shirt Benefit Hurricane Victims in The Bahamas HOLLYWOOD, Fla., Oct. 10, 2019 /PRNewswire/ — Hard Rock International, a global hospitality and entertainment brand owned and operated by the Seminole Tribe of Florida, today announced its support for those affected by Hurricane Dorian with the launch of its Bahamas Strong T-Shirt. The…

Seminole Hard Rock Hotel & Casino Tampa Reveals $700 Million Expansion Completion With Grand Celebration

October 04, 2019

Expansion Completion Features High Wire Walk by Nik Wallenda TAMPA, Fla. – Oct. 3, 2019 – In true Hard Rock style, Seminole Hard Rock Hotel & Casino Tampa officially unveiled its highly-anticipated $700 million expansion today following the brand’s signature Guitar Smash and a high wire walk by the “King of the High Wire,” Nik Wallenda. The…

Seminole Tribe Continues Airlift of Drinking Water for Fifth Straight Day

September 10, 2019

An estimated 35,000 bottles of drinking water delivered to Freeport on Grand Bahama Island FREEPORT, Grand Bahama Island, The Bahamas (Sept. 10, 2019) – Five days into a massive airlift of bottled drinking water, the Seminole Tribe of Florida estimates it has delivered approximately 35,000 bottles of drinking water for victims of Hurricane Dorian. Since…

Hard Rock International Partners With Invicta Watch Company To Launch Watches Fit For A Rockstar

August 28, 2019

New Watch Collection is Available for Music Lovers Around the World on ShopHQ HOLLYWOOD, Fla., Aug. 28, 2019 /PRNewswire/ — Hard Rock International and Invicta Watch Company, a global brand known for producing high-quality watches, have partnered to create a first-of-its-kind, musically inspired line of Hard Rock® Collector Watches. The new timepiece collection will feature men’s and women’s…