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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock International Joins The World Wildlife Fund In Earth Hour Event To Take On Climate Change 1

April 20, 2021

The World-Renowned Brand’s Properties Joined Others in “Going Dark” on March 27, Encouraging People to Fight Against Climate Change HOLLYWOOD, Fla., April 20, 2021 /PRNewswire/ — Demonstrating the brand’s commitment to its “Save The Plant” motto, Hard Rock International once again joined World Wildlife Fund in its Earth Hour movement. In 2019, 18 Hard Rock Hotels around the…

Seminole Hard Rock Recognized as a U.S. Best Managed Company

April 13, 2021

First Privately-Owned Gaming Company to Earn U.S. Best Designation HOLLYWOOD, Fla. (April 13, 2021) – Seminole Hard Rock has been recognized as a 2021 U.S. Best Managed Company, the first time a privately-owned gaming organization has been awarded the U.S. Best distinction. The 2021 designees are U.S. private companies that have demonstrated excellence in strategic…

Hard Rock International Welcomes New President of Cafe Operations, Kim Boerema

April 12, 2021

HOLLYWOOD, Fla., April 12, 2021 /PRNewswire/ — Hard Rock International, owner of one of the world’s most-recognizable and iconic brands, announces the appointment of Kim Boerema as the President of Cafe Operations for Hard Rock Cafe®. In his new role, Boerema will provide leadership and strategic oversight to company-owned and franchise cafes, drive Hard Rock’s world-famous branded retail merchandise business…

Sports Illustrated Swimsuit and Hard Rock® Enter into a Multi-Faceted Strategic Partnership

March 05, 2021

Sports Illustrated Swimsuit and Hard Rock® Enter into a Multi-Faceted Strategic Partnership New York, NY – March 1, 2021 – Sports Illustrated Swimsuit and Hard Rock International have joined forces to to amplify strategic opportunities for each of these pop culture institutions including the creation of new and unique content opportunities. Hard Rock’s integrated resort…

Hard Rock Cafe® Recognizes Rockin’ Women Worldwide In Honor Of International Women’s Month

March 04, 2021

Participating Locations Celebrate with Charitable Donations, Virtual Concerts and Special Offers Throughout the Month of March HOLLYWOOD, Fla., March 4, 2021 /PRNewswire/ — Hard Rock Cafe® raises a glass to the women who are changing the world in honor of International Women’s Month, providing guests access to exclusive offers for the entire month of March with participating Cafe…